“Add 120 Extra New Patients with
Event-Based Target Marketing”

A complimentary colleague appreciation webinar
by Dr. Tom “The Gems Guy” Orent

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SAVE MY SPOT!
Dr. Tom "The Gems Guy" Orent

If you are SERIOUS about increasing new patient flow… adding the right new patients… folks who are more concerned with getting the care they need and want then what their insurance will cover, then don’t miss this program. What I will reveal during this webinar is the second most powerful way to boost new patient flow, 2nd only to practice mergers and acquisitions.

  • 30
    DAYS
  • 07
    HOURS
  • 04
    MINUTES
  • 37
    SECONDS
Wednesday , May 22
8:30 PM Eastern Time
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Claim My Spot Now

During this Program You’ll DISCOVER  

How Dr. George C., an Ohio General Dentist, created a 3-hour one-evening event that attracted more than 300 people from his local community and figured out how to do it on a shoestring budget by convincing other people to happily donate the hall, catering services, entertainment and door prizes for all participants. An event so overwhelmingly successful he turned it into an annual community event!
About a GP doc in Maine, Dr. Bob N., who created a highly targeted niche event specifically to attract new patients interested in cosmetic dentistry. The technique he used to create INSTANT AUTHORITY and CREDIBILITY also served to more than double the potential pool from which he drew prospective new patients. Learn every detail of this brilliant easy-to-replicate concept.

The only unanticipated result from this event was that Bob ended up with over 70 NEW PATIENTS wanting to schedule cosmetic consultations… he didn’t know where to put them in his schedule. I suggested and he agreed to add one extra day per week for 9 weeks in a row just to fit them in!
The three things Bob did resulting in over 300 attendees at his event
The one simple thing I recommended Bob add to his event which cost him nothing but acted like a NASA ENGINEERED ROCKET CATALYST fueling his overwhelming response. You can easily add the same “Gem” to any (every) event you do and could double or triple new patient appointments from that event as a result.
The 24 WORDS I crafted… one of the most successful headlines I ever wrote for attracting cosmetic cases that you can use whether you’re marketing an event or simply marketing directly to put new cosmetic cases in your chair tomorrow. You can SWIPE and DEPLOY this headline to use in your own marketing campaigns.
The “X” factor to seek out in “Street Fairs” which is routinely missing in health fairs, bridal fairs etc. which GUARANTEES that folks walking by your booth literally become a captive audience.
Three things to offer FREE at your booth which will have little kids dragging their mothers by 50 other booths to get to your booth and stand in long lines… and why that’s a critical factor in the success of our “Street Fairs” event-based marketing strategy!
What Dr. George L in Connecticut suggested all attendees coming to his public event bring that set the stage for a feeling of giving which truly represented who George is… and helped him attract over TWO HUNDRED ATTENDEES to an open house at his newly remodeled office!
How your team can adopt the “Ritz Carlton Mindset" in order to achieve the most amazing atmosphere and reputation for providing “Extreme Customer Service”
A unique twist to case presentation by a Manhattan dentist, Dr. Matt A. which more than doubled his Invisalign cases without running a single event. This one Gem makes so much sense (and money) you’ll use it from the day after the webinar until the day you retire.
How to AVOID the BIGGEST MISTAKE most often made by dentists creating events intended to increase new patient flow… the simple fix… which when deployed by Dr. Gerry R resulted in 37 new patients scheduling in just one afternoon during an event his staff ran by themselves while he was with me at the Gems Family retreat in Boston!
The one thing you MUST hand attendees at your event (or ANY new patient presenting to your practice) in order to create INSTANT AUTHORITY and CREDIBILITY which will measurably (and INSTANTLY) improve new patient retention and case acceptance.
Wednesday , May 22
   8:30 PM Eastern Time
  • 30
    DAYS
  • 07
    HOURS
  • 04
    MINUTES
  • 37
    SECONDS
settings
Claim My Spot Now

Whether your new patient came to you from an event, an advertisement, referral or just walked through your door… there are SIMPLE STEPS YOU CAN TAKE to maximize CASE ACCEPTANCE… ensuring that your new patients STAY, PAY and even REFER…

What I told my team one day that resulted in my associate and me performing nearly 25 EXTRA INVISALIGN cases that year.

5 Easy Gems to move prospective Invisalign (or really ANY) new patients off the phone and into your office

The KILLER ADVERTISEMENT responsible for the bulk of new Invisalign cases resulting in $48,000.00 from a single “Invisalign Day” event… an event which brought in a 6:1 UP FRONT ROI (whereas even over a year’s time getting a 3:1 up to 5:1 is a solid result!)
How to finance those who need longer term financing but cannot get approved by traditional 3rd party financing companies (this one Gem could add $150,000.00 per year to your practice)
Why offering in-office evening public seminars on Implants (Invisalign, Sleep Apnea etc.) is one of the smartest and most professionally and financially rewarding things you can possibly do.
How to target market a (huge) local group of prospective new patients who need a lot of high-end dental care, are happy to stay and pay, and best of all…they HAVE NO DENTAL INSURANCE… they pay your FULL FEE!
3 “Gems” to remember when selling Invisalign (or ANY COSMETIC dentistry) chairside
The ABC Blueprint, the 4 components behind the marketing that resulted in a $50,000  “Invisalign Day”
5 Tips to maximize SUCCESS from your Invisalign (Clear Correct etc.) event
The secret to ensuring your team members actually want to participate at your street fair booths and make this the biggest marketing success you’ve ever enjoyed!
The 3-hour evening event that cost Dr. Teresa H. only $400 and resulted in TWENTY NEW PATIENTS BOOKED! Learn exactly what Teresa did to achieve one of the lowest acquisition cost per patient… only $20 each… and stratospheric ROI!

Looking forward to having you with us!
Dr. Tom "The Gems Guy" Orent

Remember... you're just one gem away!
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